![]() Its fascinating to see how seamlessly "it has penetrated the lower rungs of the socio-economic segment, galvanising a strata that hadn't warmed up to digital games". Ludo King is considered to be a popular game because of its "local multiplayer aspect" which allows up to six people play on a single phone, each with their own dice. Īccording to Vishal Gondal, founder of GOQii, Ludo King is one of the very few successful Indian games that is completely original and not "reskinned." In April 2018, in lieu of the Facebook–Cambridge Analytica data scandal, Ludo King was noted as being one of the fair apps among the top 5 apps on Google Play in India that did not seek excessive permissions on devices. Ludo King was the first Indian gaming application to pass 100 million downloads. And on average, a player spends 15-16 minutes a day on the game." In 2016, Ludo King recorded four million installs and went up to 57 million in 2017, crossing 118 million in 2018. The game is played "mostly by 18-35-year olds but also retirees. Since Ludo King's launch on February 20, 2016, by May 2017, the game had been downloaded 50 million times on Android phones. Īccording to India Times, " attracted a new demographic of players (45 years and older) that had been relatively lower in India and turned gaming into mainstream entertainment and a social media alternative." This is primarily because Ludo King is available in local languages like Hindi, Gujarati, Marathi etc., thus attempting to target a large local audience. Ludo King crossed 500 million downloads by December 2020. Gametion's top markets include India, Indonesia, Bangladesh, Egypt, Pakistan, Tunisia, and the USA. around 100 million, are in India, followed by Indonesia, Pakistan, Nepal, Saudi Arabia, and Brazil. By September 2017, the game had been downloaded 120 million times, about 70% of which, i.e. Since May 2017, Ludo King has topped the Google Play download charts. The game has a DAU (Daily Active Users) of 10 million and 70 million monthly users. Ludo King also utilizes Amazon Web Services (AWS), and Flentas Technologies, an AWS Partner Network Partner, to "build an internal multiplayer backend system to manage its increasing user traffic more efficiently and in a cost-effective manner." Demographics Īccording to POKKT, a leading mobile video advertising platform in India, Ludo King is one of the most popular games in India. However, after mLab was acquired by MongoDB Inc, the game moved to MongoDB Atlas, the global cloud database service. Ludo King used the third-party mLab platform for hosting. Ludo King also has released a five and six-player online feature. In January 2021, Ludo King launched a 6 player online multiplayer mode and Quick Mode. Ludo King introduced a new mode called Rush Ludo, which is a faster version of the game. Ludo King is available in 15 languages – English, Bengali, Tamil, Malayalam, Bahasa Indonesia, German, Spanish, Hindi, Gujarati, Telugu, Kannada, French, Arabic, Marathi and Italian. In August 2020, Ludo King added the Voice Chat feature and a feature to send E-Greetings. Ludo King added 7 Up Down, a sub-game within the game, in addition to the Snakes & Ladders in-game. In September 2019, Ludo King rolled out an update which included a series of new themes such as Nature, Egyptian, Disco, Cake, Candy, and Pinball, etc. The company rose to prominence with the release of Ludo King. It published several games, including Snakes and Ladders and ‘Baby’s Big Adventure’, but these were all average. In 2013, the company shifted focus to mobile gaming. Development of Ludo King īefore Ludo King, Gametion primarily focused on developing browser games for desktop users. Here, the players can choose to play with their Facebook friends on the online mode, and can play with up to 6 players in the local multiplayer mode. In the vs Computer mode, the player can play offline against the computer AI in Local Mode, multiple players can play together offline in Online Multiplayer, users can play with other players online but have no choice over who their players are and in Private Multiplayer, a user can play with multiple players online and can choose the other players. pass and play), Online Multiplayer (play with other players around the world) and Private Multiplayer (play with friends in private rooms). Ludo King has four modes: vs Computer, Local Mode (i.e. The first person to do this wins the game. The objective of the game is to move 4 tokens from the starting point around the board to the center of the board, also known as home. Ludo King is based on the board game, Ludo, which is derived from the ancient Indian game of Pachisi.
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